Many moons ago two little lambs found their way to two little girls. These two little girls named their two little lambs, Heidi & Lana. It’s been years since these little girls adopted their lambs, since their grandmother first guided their hands in the art of making fabric with sticks & string, but one of these little girls has crafted a special place for herself from these roots. Today I want to tell you a little more about her.
Like many knitters who learn at a young age, Margaret Craig came back to the craft in her teens. Inspired by a scarf featured in a Martha Stewart publication, she picked her needles back up and has never looked back. Some time later Margaret, by then an avid knitter & jewelry maker, decided to meld her talents & experience to make some stitch markers for herself and friends. Understanding the importance of an unobstrusive, snag-free stitch marker, she created an ingenius design for simple, elegant stitch markers.
An instant hit, Margaret decided to open an Etsy shop and — as she suspected it might — it took off right away. Heidi & Lana offered handmade stitch markers in three different sizes to best serve their purpose and they were quickly on their way to stardom. Further inspired by her appreciation for a good mindless knit, shortly after she added markers hand stamped with knitting abbreviations. These flawlessly translated into jewelry, so Margaret added some jewelry to her line.
With her Etsy shop booming, she decided to try vending at a fiber show. Then she put together some trunk shows at local yarn shops. The continued success of her fledging business prompted her to take her wares to bigger venues including Vogue Knitting Live in both Chicago and New York. Giving her significant exposure, she returned from New York convinced it was time to take the next step: a brick & mortar shop.
It seems the sun shines brightly on Margaret because things just fell into place. A great retail spot opened up in her hometown of Sebring, Ohio and in March 2013 Heidi & Lana opened its doors for business in its new home in downtown Sebring.
There she is in her beautiful shop! Margaret stocks yarns that are made or hand dyed in the USA — buying locally is important to her & she’s made it a cornerstone of her business.
Yarns she carry include: Yarn Hollow, Mountain Meadow, Stonehedge Fiber Mill, Imperial Yarn, Kraemer Yarns, and Done Roving. Oh, yes. I haven’t mentioned that Margaret is also a talented spinner, so she stocks fiber for spinners and felters, too.
In addition to the yarn & fiber goodies, Heidi & Lana carries JUL closures as well as a host of needles & notions & accessories, including Margarets’s own Yarnstache tote & some super cute Heidi & Lana logo project bags.
Having stumbled upon Heidi & Lana on Etsy almost exactly one year ago, it has been a delight to watch this dream become a reality for Margaret. From my very first transaction on the Tuesday before Thanksgiving of 2012, I knew this woman was… well, I knew good things would happen for her. When you treat customers as well as she does, when you are as conscientious as she is, it is good for business. It only makes sense that her business is thriving — it simply could not happen to a nicer person. I suppose the cherry on the sundae of all this hard work has been that both her stitch markers & jewelry are featured in the latest issue of Love of Knitting magazine which has led to even more exposure & traffic at the Etsy store prompting Margaret to train Sarah, a stay at home mom (who coincidentally shares both my name & occupation!) to make the bead stitch markers.
Knowing about my blog & how much I love her markers, when I placed my last order Margaret generously offered to pop in an extra set for me to giveaway here on knittingsarah.com. Of course I jumped at the opportunity to be able to share her beautiful markers with you. They come in this lovely little box — a gift just for you!
To enter the giveaway simply leave a comment on this post — one entry per person, please. Entries will be accepted until 11:59pm CST Thursday, November 21st.
For those who can’t wait for their very own Heidi & Lana stitch markers, you are certainly welcome (and encouraged!) to place orders in the Heidi & Lana Etsy shop. Special order requests can be placed if you have something in particular in mind — just send Maragaret a message through the Etsy shop and she’ll do her best to hook you up.
For the latest news from Heidi & Lana, follow the shop on Facebook! Even if you aren’t local, you can call in phone orders (330.257.9292) if something catches your eye — there is no shortage of inspiration on the shop’s Facebook feed (that is a fact!)!
And for the lucky bunch of you who are local, stop in. I would!